Language no barrier for Energizer Wilkinson Sword

About the project

The European Category Development and Visibility team were conducting a project in order to:

  • Identify the level and depth of category knowledge within customer facing functions
  • Gauge how well category knowledge is shared across the organisation
  • Measure the extent to which display solutions match in store needs
  • Gauge the relevance of Central Category Development/Visibility at key account level.

How People Insight has helped

We were commissioned to develop an employee survey as part of this project to identify employee attitudes and perceptions related to:

  • Product knowledge
  • Visibility knowledge and tools
  • European Category Management.

This was a pan-European survey, with respondents spread across France, Portugal, Spain, Germany, the Nordic countries and the UK.

We worked with the client to design the question set, and then translated this into 5 separate languages. The translations we provided covered the survey form itself, plus all e-mail invitation and reminder texts. The client then approved the translations which we then uploaded to our survey site.

Whilst the survey was running we provided a full respondent management service, which also included live response to e-mail queries in each of the 5 languages.

Once the survey closed, we consolidated the data from all 5 languages and conducted an overall analysis with data splits by country and function.

Energizer online survey

The results

With a 70% response rate across the participant countries it is clear that language proved no barrier to the success of this project. The Category Development and Visibility team were able to take action knowing that they were targeting the right areas and in the right way.